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[LEADER Reloaded] > Transnational Cooperation > TNC Project Ideas > Innovations in Wine Tourism

Innovations in Wine Tourism

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Title of the proposed project Innovations in Wine Tourism
Brief summary of the project idea

Wine tourism is important segment of the growing trends in modern tourism. There are many wine areas in all parts of Europe, who developed excellent conditions for sustainable wine tourism. Some of them prosper even in the circumstances of the extreme competition. The aim of the project is to exchange the knowledge and learn from the good practices in innovative wine tourism. Content of the project will cover the most visible pillars of the modern wine tourism:

- Building the brand on the local specific wine varieties

- Supportive public infrastructure (hiking and biking)

- Attractive events and wine stories (upgrading the heritage)

- Innovative architecture and accommodation facilities

- Partnership in modern marketing

Outputs will contribute to the attractiveness of the wine routes.

Topics/ keywords of the project Wine tourism, branding, innovation
Initial position / background / local context of the proposed project / the starting situation or local context in which the projects is going to operate

Few LAGs with well-developed wine tourism will exchange their experience and knowledge to increase the quality and competitiveness of the wine tourist destinations.

Proposed objectives / target group and activities

Objectives: increase the attractiveness, implement the new innovation practices into the wine tourism sector

Activities: field trips and virtual exchange, introducing the best innovative practices in wine tourism, organising seminars and conference, develop common digital platform, based on the innovative wine tourism cases.

Country and /or kind of partner you are looking for (ALL EU in case the interest is on any EU country) LAGs with well-developed and advanced wine tourism.
Languages spoken by the LAG staff English, German, Slovenian, Croatian
Member State Slovenia
LAG Name LAG Prlekija
Contact name Goran Šoster
Tel. +386 41 797 613
LAG Address

LAG Prlekija - PRA giz
Prešernova ulica 2,
9240 Ljutomer,
P.O.Box 5




This conference was held from 26-28 September at the Évora Hotel, located in the historic city of Évora.